From staff reports

You say your burger is better than your neighbors'? Prove it by entering the Build a Better Burger® Contest and you might win $50,000.

Sutter Home's Build a Better Burger contest is also awarding $10,000 for the best alternative (vegetarian) burger recipe.  

For either contest, you have until July 29 to enter online here: http://buildabetterburger.com/babb/entry.php.