By Becky Billingsley
Thursday, Oct. 18, 2012, Myrtle Beach – Bill Jones stresses, “It’s not about me” and won’t allow his photo to be taken, but other merchants in the Myrtle Beach Super Block and Five Points areas think his work launching a new downtown festival is to be praised.
“Bill is a genius,” says John Farrelly, who owns Farlo’s Burrito Bar at 815 Main St. “This festival is really well organized.”
The 5 Points Super Fest, which is from noon to 8 p.m. in the parking lot behind Farlo’s, came together in two months.
Jones opened his tiny consignment shop called Cherry Elm at 534 Broadway St. in March. Disappointed by the amount of food traffic the area receives, he conceived the festival as a way to bring more customers to the west side of Kings Highway.
“We want to let tourists know on their way in, when they’re crossing 501, to give them a reason to stop before they get to the beach or on their way to Broadway at the Beach or House of Blues.”
Forrest Davis has owned the Howard Gallery at 532 Broadway St. for about a year, and he has been working with Jones to organize the festival.
“Bill got the business owners together,” Davis said Oct. 17 in his framing shop and art gallery.
Jones says he worked closely with staff from the City of Myrtle Beach to jump all the legal and permitting hurdles to get permission for the 5 Points Super Fest. The schedule of events indicates his business, Cherry Elm, is providing event services for the festival, and that Socastee High School and the South Carolina Special Kid Sponsor Program will benefit from festival proceeds.
The day will be filled with food, music and booths from local stores. There is no admission fee, Prime Ticket is giving children free Sno-Cones, there will be a beer tent and each vendor will determine their own prices.
Food vendors include:
Farlo’s Burrito Bar – Burritos and other Mexican cuisine
Bombay at the Beach – Indian cuisine
Gem City Pizza – Pizza and calzones
Cherry Elm – Popcorn and lemonade
Club Pulse – Wings, corn dogs, fries and chicken bog
Rainbow House – Pretzels, fried brownies and funnel fries
The Tavrne – Chicken roll-ups and springrolls
Black Thai – Eggrolls, rice and chicken
Redi-et Ethiopian Cuisine – Vegetable and beef dishes
Farmers Market – Boiled peanuts
Tropical Bar & Grill – Empanadas
Fresh Brewed Coffee House – Coffee
Luna Blue – Chicken
Bodo’s German Restaurant – Bratwurst and other German cuisine
L&G Café – Gluten-free and vegan dishes
El Azteca – Mexican cuisine
The Hand Burger – Burgers, chips and sodas
Pizza Shak – Chicken Alfredo, soup and cannoli
Lola’s Country Cooking – Ribs, turkey wings and collard greens
Caribbean Island Grill – Caribbean cuisine
Sons of Italy Lodge No. 2662 – Meatball sliders and sausage
BLU – Frozen desserts
Danny’s BBQ – Barbecue
Wee-R-Sweetz – Sweet treats
Several other businesses and groups will have booths, from consignment shops and a security firm to the Myrtle Beach Speedway and Tao Massage & Spa. A kids’ zone will offer a bounce house, face painting, games such as a Hula Hoop contest and mascots. Scheduled musicians include Brian Roessler, Mammalfish, DJ Adam and more.
Free parking is along 8th and 9th avenues north, and parking at the Pavilion parking garage is $5. The 5 Points Super Fest site is behind the businesses on the north side of Main Street, near the intersection of Main Street and Kings Highway.
If the day goes well, Bill Jones says he would like to have more such festivals.
“If it’s a success, we’ll do whatever the city permits,” he said. “If that’s annual, okay. After talking with the other business owners, we’d like to do it four or five times a year.”